Social Media Data Aggregation Part 1: Reliability Analysis
As a past research officer of the National Research Council of Canada and in my current role as a social media analyst at SWIX, I work with numbers on a regular basis. Whether it’s materials research...
View ArticleSocial Media Data Aggregation Part 2: Consistency & Integrity
When it comes to analytically gauging the success of a social media marketing strategy, an important point I can never stress enough is data consistency and integrity. In part two of the this series...
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